I was working as a Digital Marketer (Freelancer) at Ambe International, my primary responsibility was to oversee the development and management of digital products that would enhance the company’s manpower services and provide a seamless experience for both candidates and clients. While my role might be slightly different from that of a Social Media Manager, I would still have a significant impact on the company’s social media presence and recruitment efforts through digital product management.
My plan for executions is in an elaborate format :
Planning:
- Identified the company’s social media goals, which included increasing post likes, boosting engagement rates, growing the social media following, increasing influencer outreach, and improving sales navigator lead generation.
- Conducted market research and competitor analysis to understand the target audience, industry trends, and best practices in social media management, influencer marketing, and LinkedIn marketing.
- Developed a social media strategy that aligned with the company’s objectives and targeted the identified audience.
- Created a content plan to ensure consistent and engaging posts across social media platforms.
Execution:
- Implemented social media management using Hootsuite to schedule and publish posts on various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Utilized Canva to design visually appealing and branded content for social media posts.
- Conducted influencer marketing campaigns by identifying relevant influencers, reaching out to them, and establishing partnerships to promote the brand and increase brand mentions.
- Leveraged LinkedIn sales navigator to identify potential leads and develop targeted campaigns to generate leads and increase conversion rates.
- Provided social media training to the team members to ensure they understood the company’s social media strategy and guidelines.
- Monitored and analyzed social media performance using analytics tools to track key metrics such as post likes, engagement rates, and follower growth.
- Prepared regular reports on the effectiveness of social media strategies and presented them to the relevant stakeholders.
- Made adjustments to the social media strategy based on the insights gathered from analytics and reporting.
Results:
- Increased post likes: Implemented social media marketing strategies that resulted in a 50% increase in post likes over a 7-month period. This indicates improved engagement and interest from the audience.
- Boosted engagement rates: Developed and executed engagement strategies that resulted in a 30% increase in engagement rates on social media platforms. This indicates that the content and interactions resonated with the audience, leading to increased interaction and conversation.
- Grew social media following: Increased LinkedIn following by 30,000 followers, resulting in a 20% increase in brand awareness and reach in 7 months. This demonstrates successful efforts in expanding the brand’s online presence and attracting a larger audience.
- Increased influencer outreach: Developed and executed influencer outreach campaigns that resulted in a 25% increase in brand mentions and partnerships. This indicates successful collaborations with influencers, leading to increased brand visibility and credibility.
- Improved sales navigator lead generation: Created targeted LinkedIn campaigns that resulted in 100 new leads and a 20% increase in conversion rates. This demonstrates the effective use of LinkedIn marketing tools to generate quality leads and improve sales performance.
Drive for reference: https://drive.google.com/drive/folders/1RrpHU7fDoM6A9mlvWu8joGbeQupEnEPN?usp=sharing