In eInfochips, I worked as a Marketing Executive. Einfochips is a leading provider of IoT, Cloud, and AI technologies, providing its service to smart kitchen appliances, and a comprehensive connected kitchen solution. Einfochips provides services and solutions to revolutionize the way people interact with their kitchens, making cooking smarter, more efficient, and safer.
Marketing Strategy:
Research and Prospecting:
The marketing executive, Sweta/I, begin by researching potential clients in the Smart Kitchen appliances providers. She identifies several high-end smart Kitchen appliances providers looking to optimize their kitchen operations and improve customer experience.
Connection Requests on LinkedIn:
Sweta/I leverages LinkedIn to establish connections with key decision-makers in these smart Kitchen appliances providers. She crafts personalized connection requests highlighting the benefits of eInfochips, emphasizing features like real-time monitoring, predictive maintenance, and energy optimization.
Email Campaign:
After establishing connections, Sweta/I initiates an email campaign to introduce eInfochips in more detail. The emails highlight case studies, testimonials, and success stories of other industries that have implemented connected appliances like the chemical industry, showcasing its impact on streamlining operations, reducing costs, and enhancing food quality.
Digital Media Campaign:
To create broader awareness and generate leads, the marketing team launches a targeted digital media campaign. They create engaging content, including videos, infographics, and blog posts, showcasing the capabilities of connected kitchens. The campaign is optimized for various online platforms, ensuring maximum reach and engagement.
Sales Team Pitch:
The digital media campaign generates interest and inquiries from interested prospects. The sales team, led by Pratush (anonymous), follows up on these leads, scheduling appointments for detailed product presentations. Pratush (anonymous) presents eInfochips-connected devices, including a wide range of sensors such as smoke, temperature, and humidity sensors, real-time data analytics, and integration with cloud and AI tools.
Product Manager Engagement:
Following the sales team’s pitch, the product manager, Vishal (Anonymous), engages directly with interested clients like Middleby to understand their specific requirements. He discusses customization options, additional features, and integration possibilities. Vishal (Anonymous) assures the clients of seamless product delivery, installation, and ongoing support.
Product Delivery and Integration:
Once a client signs the contract, the product delivery process begins. The smart connected devices, along with the sensors and other components, are shipped to the client’s location.
Training and Support:
After installation, the product manager along with the technical manager coordinates training sessions for connected kitchen device interface and functionalities.
The connected kitchen solution helps restaurants enhance operational efficiency, maintain food quality standards, and improve customer satisfaction, ultimately boosting their overall business performance.
Reference: https://www.einfochips.com/blog/author/sweta-panda/