OKR framework case study : For an e-commerce Website
OKR (Objectives and Key Results) is a goal-setting framework used by organizations to define and measure their objectives and outcomes. Let’s consider a hypothetical example …
Use of different Product Metrics and Framework in a Fintech App
Let’s explore how these frameworks can be applied to a fintech app. Pirate Metrics (AARRR): Pirate Metrics is a framework that focuses on different stages …
Introducing the Smart Connected Kitchen Solution at einfochips
In eInfochips, I worked as a Marketing Executive. Einfochips is a leading provider of IoT, Cloud, and AI technologies, providing its service to smart kitchen …
News Glint App – Product Features, Failure, and Recommendations for Success
I founded the News Glint app in June 2022. News Glint was a news app founded with the vision to provide users with a personalized …
A Case Study on Implementing an Effective SEO Strategy for Thistle Bakeville
The journey of implementing a comprehensive SEO strategy for Thistle Bakeville, a bakery firm based in Kerala. As part of an agency, the challenge was …
Ambe International – Digital Service Marketing
I was working as a Digital Marketer (Freelancer) at Ambe International, my primary responsibility was to oversee the development and management of digital products that …